The problem is rife in cybersecurity, a vast but fuzzily defined industry sector worth perhaps hundreds of billions of dollars in the near future - if only its purveyors could explain what it’s for. Neino could show potential clients that they had been hacked, but he couldn’t convince them to care.
The background, he said, is typical of Angelenos his age raised by aerospace workers to whom cyber-tinkering came naturally.Īfter a few years as an independent cybersecurity specialist, Neino co-founded Kryptos while still in his twenties with friends-and-family seed money, and has used its revenue to expand ever since.Īt first, Kryptos struggled. He got his start as a self-taught teenage programmer, landed his first computer job at age 15, and became - after a sister - the second person in his family to go to college. Maybe code took over that brain space, he said. Neino was raised speaking Arabic and Spanish, but he can’t remember either language now. as a young man with no English but talent enough to rise in the region’s aerospace industry. Genial, earnest and still fit from his wrestling days, Neino is the son of a Jordanian immigrant father and a Mexican American mother from Montebello. The reason is that revenge hackers commonly target cybersecurity companies. It does no marketing, employs no sales force and its workers guard their anonymity. Up until last month, Kryptos was just another little-known boutique cybersecurity company operating, as much as possible, “in stealth mode,” Neino said.
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